There are yet more unreleased recordings by Tupac Shakur! Just when you thought a deceased artist had stopped making records, he has more – and the more will be managed by a new company, appointed by Afeni Shakur to handle the late rapper’s estate.
Afeni (Pac’s Mom), has been working with JAM, Inc. since 2013 and has given them full privilege of everything in her collection. The company has consulted with the estates of Michael Jackson, the Doors, Janis Joplin, Otis Redding, and others, on enriching their legacies.
Jeff Jampol, who owns JAM Inc., said he’s dug through “unreleased music, released music, remixes, original demos, writings, scripts, plans, video treatments [and] poems. Despite the fact that several posthumous Tupac albums have come out since the rapper’s death in 1996, there is apparently still plenty of unreleased material.” Jampol said that his company’s intention is to give the Shakur estate a “total reset.”
“Some of [the material] is in bits and pieces, some of it is complete; some of it is good, some of it needs work,” said Tom Whalley, who signed Shakur to Interscope and is working with Jampol on the project. “But I think the work that is left can be completed, and is worth his fans hearing.”
One of the first achievements was a recent Powerade commercial, which featured Shakur reciting the “rose that grew from concrete” line from “Mama’s Just A Little Girl.” Another was the conversation had between Shakur and Kendrick Lamar on Lamar’s “Mortal Man,” off To Pimp a Butterfly, which was extracted from a 1994 interview with Shakur.
There is so much more that is yet to be seen and heard by Pac, which reaffirms his legacy as being one of most devoted, passionate emcees in history.