It isn’t clear what lay ahead for the music subscription service after dropping out of the iOS chart, and West has now deleted all tweets about the company from his feed.
Not only did ‘Ye delete all mentions of TIDAL – including “Together, we can turn the tide and make music history. Start by turning your profile picture blue #TIDALforALL” – West has replaced his avatar from a picture of the TIDAL logo with a picture of his My Beautiful Dark Twisted Fantasy artwork.
Jay Z bought TIDAL for $56 million in March and re-launched it with the support of a few fellow artists, including Coldplay, Rihanna, Madonna and Calvin Harris.
Although both Rihanna and Beyoncé debuted new material exclusively on TIDAL, its status has diminished following the launch.