Snoop Dogg recently stopped at TechCrunch Disrupt to announce his newly launched media platform, Merry Jane. According to TechCrunch, the site is aimed at giving readers relevant information about cannabis through videos, celebrity interviews, editorials that focus on the politics and business of marijuana, a cooking show presenting some of the edible ways to consume it – and aims to be the go-to place for all things cannabis-related.
Snoop said at the TechCrunch event that he wanted to encourage people to come out of the smoking closet. He said, “There are so many people in the closet, and we are giving them an opportunity to come out and just admit they like to smoke. I’m a smoker, my name is Snoop Dogg, and I’m a stoner.”
On the heels of Snoop’s presentation and admission – a Forbes article published a press release announcing Snoop’s film company, Snoopadelic Films, which will be partnering with AOL for a reality series about youth football. Snoop has run his Youth Football League in Southern California since 2005. He starred in two reality series’ Snoop Dogg’s Fatherhood, which ran on E! between 2007 and 2008, and also appeared in the ESPN show Snoop & Son: A Dad’s Dream, which chronicled the lead up to his son Cordell signing with UCLA’s football squad in 2014.